In October Chef Boyardee launched a new initiative called Club Mum!. The site is described as “an easy-to-navigate online community for moms to share insider experiences, ideas and helpful hints about family mealtime and other popular topics. Led by a panel of four popular bloggers, Club Mum – a play on moms being ‘mum’ about their best-kept secrets – is a new forum for moms to connect online and share their tips for how they deliver the “good stuff” to their kids. The website includes editorial and video content on a broad range of subjects, such as getting more vegetables into kids’ diets, keeping kids active during winter weather, strategies for dealing with picky eaters, packing nutritious lunches and encouraging philanthropy among the whole family. In addition, the brand has launched a Club Mum Facebook page, which mirrors the Club Mum site and serves as an additional tool of engagement.”
In addition to Club Mum!, Chef Boyardee have added to their canned pasta line with the inclusion of a series of Whole Grain items, including Lasagna, Beefaroni and Mini ABCs and 123s. According to Chef Boyardee, “The new line of Whole Grain Beefaroni, Lasagna and Mini ABC’s & 123’s offer the goodness of whole grains and a full serving of vegetables.”
I was interested in trying this new line of products because Chef Boyardee has always been a family favourite and I liked the idea that these products provided whole grains and vegetables. We received samples of the Beefaroni and Lasagna to try and, I must say, I was really impressed! I’ve found, at times, when I’ve tried the whole grain version of a product it doesn’t taste as good as the original but this was NOT the case with these products! Everyone loved them at our house and noone even noticed that they were different than the original version (which to me is a sign of a great product!). I also checked out the nutritional information and I was pleased to see that each serving had between 12 and 16 of the daily recommended fibre intake. For me, that is a huge bonus because I’m always trying to find ways to increase fibre in my diet!
Overall, I was really pleased with these products. I hope they make their way to Canadian shelves soon (as I haven’t seen them yet where we live) as I will buy them regularly when they do!
Want to try these products for your family?
Giveaway: Two reader from the US or Canada (excluding Quebec) will win prizes from Chef Boyardee!
1 winner (first one drawn) will receive a Chef Boyardee lunch/cooler bag and 5 free product coupons for Chef Boyardee products (if the winner lives in Canada, they will receive 5 cans of Chef Boyardee products).
1 winner (second one drawn) will receive 5 free product coupons for Chef Boyardee products (if the winner lives in Canada, they will receive 5 cans of Chef Boyardee products).
Remember, you must complete the mandatory entry in order for your extra entries to count (entries without the mandatory first entry will be discarded)!
Mandatory Entry: Share a tip on how you get more fibre into our family’s diet!
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-tweet the following (1 entry per day – please include the link to your tweet): #Win Chef Boyardee prize packs (2 winners!) @ReviewCorner US AND CANADA http://wp.me/p10r9i-rd ends January 7th #giveaway
*Contest closes at 6:00 pm EST on Friday, January 7th, 2011. Open to residents of the US or Canada (excluding Quebec), 18+ years of age*
Winner will be contacted with the email left in the post and will have 2 days to respond. The winner be posted on this site.