A couple of years ago I wrote about We Day. In my mind, it is one of the most amazing one-day events across the country to help empower our youth and inspire them to make changes (one person can change the world!).
This year, Telus is helping to make We Day continue to be a reality in the years to come!
TELUS and Free The Children announced today TELUS’ five-year National Co-Title sponsorship of We Day, a series of events held across Canada to inspire youth to create change in their communities and around the world. In addition to its sponsorship, TELUS will launch a Phones for Good campaign on September 7, giving $25 from the sale of every TELUS Samsung Galaxy SIII or Samsung Ace Q to Free the Children.
TELUS is also giving young Canadians the opportunity to attend the highly popular We Day event in their city through a special Earn Your Way to We Day initiative. Starting September 12, youth can visit telusforweday.com to submit stories about what they are doing to make a difference in their communities. TELUS will give $1 to Free The Children for each submission, and participants will be entered in a random draw to become part of the TELUS Crew who will document and share their experience at We Day with youth across Canada.
Following the first We Day in Toronto on September 28, TELUS will launch a second campaign to encourage youth to upload a video to telusforweday.com describing how they would partner with a local charity to make a positive change in their community. The top ideas will be selected by Free The Children and TELUS, with the winning youth receiving a $20,000 contribution to put their idea into action. With the support of its customers, TELUS’ Phones for Good and Earn Your Way to We Day initiatives will collectively generate up to $750,000 for Free the Children to support youth empowerment and social change in Canada.
TELUS and RBC are the two National Co-Title Sponsors of We Day, when youth and educators from across North America join together with world renowned speakers and performers to celebrate and build the momentum of young people making a difference in their communities and around the world. Through We Day, youth learn that it is cool to care. More than 90,000 youth are expected to participate in We Day events in seven cities across Canada throughout the 2012/2013 school year:
· We Day Toronto: September 28, 2012, Air Canada Centre
· We Day Vancouver: October 18, 2012, Rogers Arena
· We Day Alberta: October 24, 2012, Scotiabank Saddledome, Calgary
· We Day Manitoba: October 30, 2012, MTS Centre, Winnipeg
· We Day Waterloo Region: November 14, 2012, Kitchener Memorial Auditorium Complex
· We Day Montreal: November 20, 2012, Theatre St Denis
· National We Day: April 29, 2013, Robert Guertin Arena in Ottawa
For more information visit www.weday.com.