It can become really easy, as the days fly by, to become self-focussed and forget about the larger problems in the world.
I’m always impressed when I see a company highlighting not only a problem, but also a means by which to make a difference!
Most of us enjoy a good breakfast every morning. But as you know, there are many children and families that go without a morning meal, each and every day.
It saddens me when I realize:
- Around the world, hunger affects 1 out of every 8 people.
- In Canada alone, 1 in 7 children live in poverty and are at risk of going to school on an empty stomach.
Having worked with children and youth, I believe that breakfast plays a key role in helping children get through their days. For many children, breakfast can’t happen at home and these children need help.
I know, as an individual, I try to donate regularly to local foodbanks and support local breakfast programs. That being said, it makes me happy to hear when large companies step up to play a role in dealing with these issues!
Kelloggs has recognized these issues and, as a result, they’ve launched Breakfasts for Better Days, a new philanthropic initiative from Kellogg and our company foundation, the Kellogg’s Corporate Citizenship Fund.
Through Breakfasts for Better Days, Kelloggs pledges to:
- Provide 1 billion servings of cereal and snacks to children and families by the end of 2016. Half of these servings will be breakfasts to help children start their day right.
- Support new and existing breakfast club programs across Canada, continue our long-standing support of food banks through product and financial donations, and advocate for the important role breakfast plays in the diet.
Kudos to Kelloggs! I look forward to hearing more about their plans as they move forward to help deal with the growing hunger problem in Canada with their Breakfasts for Better Days program!