Breakfasts for Better Days

It can become really easy, as the days fly by, to become self-focussed and forget about the larger problems in the world.

I’m always impressed when I see a company highlighting not only a problem, but also a means by which to make a difference!

Most of us enjoy a good breakfast every morning. But as you know, there are many children and families that go without a morning meal, each and every day.

It saddens me when I realize:

  • Around the world, hunger affects 1 out of every 8 people.
  • In Canada alone, 1 in 7 children live in poverty and are at risk of going to school on an empty stomach.

Having worked with children and youth, I believe that breakfast plays a key role in helping children get through their days. For many children, breakfast can’t happen at home and these children need help.

I know, as an individual, I try to donate regularly to local foodbanks and support local breakfast programs. That being said, it makes me happy to hear when large companies step up to play a role in dealing with these issues!

Kelloggs has recognized these issues and, as a result, they’ve launched Breakfasts for Better Days, a new philanthropic initiative from Kellogg and our company foundation, the Kellogg’s Corporate Citizenship Fund.

Kelloggs Breakfasts for Better Days

Through Breakfasts for Better Days, Kelloggs pledges to:

  • Provide 1 billion servings of cereal and snacks to children and families by the end of 2016. Half of these servings will be breakfasts to help children start their day right.
  • Support new and existing breakfast club programs across Canada, continue our long-standing support of food banks through product and financial donations, and advocate for the important role breakfast plays in the diet.

Kudos to Kelloggs! I look forward to hearing more about their plans as they move forward to help deal with the growing hunger problem in Canada with their Breakfasts for Better Days program!

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4 Responses to Breakfasts for Better Days

  1. Anne Taylor says:

    I applaud Kellogg’s their initiative! I think that one in five kids/people here in BC live below the poverty line. (I think) We donate when we can to food banks. My mom was a teacher and used to take food into the school for kids who hadn’t eaten in the morning.

  2. Elva Roberts says:

    March 25- Breakfast is such an important meal of the day-perhaps the most important. I applaus Kelloggs for responding to the needs of children who might not have breakfast without the help of sponsors such as themselves. Thank you for telling us about them. and their generous help to our children. el03ro
    e.m.roberts@hotmail.com

  3. Elizabeth Matthiesen says:

    It’s really quite depressing to read about this. No child should have to go to school on an empty stomach. Well done Kelloggs for doing this, it will mean a great deal to a lot of children. How can it be that so many children don’t get enough to eat, this isn’t a third world country where these things are the norm, it’s really quite disgraceful.

  4. Elva Roberts says:

    As I read your post again, I wanted to tell you about a group of teachers in our local high school. Not only do they have a breakfast program for teens who need breakfast; but, when they noticed that some children did not have a lunch or money for same, they dug into their own pockets and made sure these children had a lunch as well. Kellogg’s is doing a wonderful job and these teachers are to be commended for going beyond theirs! el03ro
    e.m.roberts@hotmail.com

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